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Monday, January 7, 2008

MCD ATTACKS COFFEE MARKET

News of McDonald's introduction of its own specialty coffees more than a year ago caught my attention. Finally, after eyeing McD's for some time now, and having a significant position in it, a video has been released talking about McD's jump into the $8.9B coffee market. Lets hope this move will be as successful as McD's introduction of its breakfast menu in the 70s. MCD is adding lattes, mochas and an ice-blended frappé to its menus, plus a broader range of "grab and go" beverages such as iced tea, smoothies and bottled drinks...I am long on MCDs. Cramer believes McDonald's stock should not have gone down because of Wendy`s poor fourth-quarter numbers, noting that big overseas business should shield McDonald's from a downturn. True...but seriously, who cares what Cramer thinks!

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Edmonton, Alberta, Canada
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